Game · Arcade racer · 2024
Neon Drift Kartel
One-thumb drift racing built for phones that throttle.
- Our role
- Full development, art direction, LiveOps
- Timeline
- 11 months to launch, ongoing LiveOps
- Built with
- Unity 6 (URP)
- Play rating
- 4.5★ · 38.7K reviews
The brief
A short-session drift racer with a 90-second core loop, a seasonal car pass and cross-region tournaments. Built from an internal prototype into a top-200 racing title in nine markets.
What we actually did
Rebuilt the drift model around a single-input control scheme after 340 playtest sessions on entry-level hardware.
Cut the startup APK to 68 MB using Play Asset Delivery, so install-to-first-race stayed under 40 seconds on 4G.
Locked 60 fps on a Redmi 9 by moving track lighting to baked probes and cutting draw calls from 410 to 96.
Shipped a tournament backend with server-authoritative ghost replays to kill the leaderboard cheating that killed the prototype.
Outcomes
2.1M installs
first 14 months, no paid UA before month five
4.5★ / 38.7K
review score held through eight content seasons
31.8% D7
up from 19.4% at the end of soft launch
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